Raleigh Denim Changes Name to Raleigh, Photos of New NYC Retail Store

Raleigh Denim Changes Name to Raleigh, Photos of New NYC Retail Store

September, 14, 2012 , by Jedidiah

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From this day forward, Raleigh Denim, the company, will simply be known as Raleigh. Their jeans will still carry the Raleigh Denim name, but the overall brand, including the new retail shop in New York City will be known as Raleigh.

That said, Victor and Sarah of Raleigh made huge splashes at New York Fashion Week this month and have opened up their first retail shop outside of their home city. The Nolita based store is located at 211 Elizabeth Street in Lower Manhattan and was designed in collaboration with Shohei Shigematsu of the Rotterdam based firm OMA. Considering Koolhaas designed the famous Prada store in NYC, snagging a firm like OMA to design your retail shop is a huge accomplishment for the Raleigh couple. 

See a Slideshow from the new Raleigh retail store and New York Fashion Week 


photo by Tim Lytvinenko

Raleigh's new shop was featured in the New York Times this week, including a few of the photos below. As well, we have some photos that Raleigh has sent us from the New York Fashion Week runway show. While it seems like only yesterday (2007!) that we were talking to Victor and Sarah about their new jean venture, it's great to see the couple work their way up through the fashion world to New York City. 

Check out all the photos of the new shop and a few from New York Fashion Week HERE or in the slideshow below.

Raleigh Denim, 211 Elizabeth Street, (212) 729-1132; raleighworkshop.com

From the NYTimes this week:

Southern Comfort in Jeans

THE store is based on a traditional Southern home,” said Victor Lytvinenko of Raleigh Denim, who with his wife, Sarah, has just set up shop in NoLIta. “You walk through one space to get to the next, each bringing you to a new level of intimacy.” The Lytvinenkos worked with the Rem Koolhaas firm OMA to design the space, which is divided by a wire canopy into a foyer, display room and parlor for trying on and hemming.

The cult jeans, which until now have been available in New York only at Barneys and Brooklyn Denim Co., are handmade in small batches in the couple’s Raleigh, N.C., workshop with vintage sewing equipment and materials from the local Cone Mills. Each pair, $215 to $325, is signed by the sewer. Expect the shop to evolve as their collection grows, with jackets and button-downs and more. For now, get to know the Southern hospitality and high-quality denim.

Read More

, Other posts by Jedidiah.


Raleigh Denim Victor Lytvinenko Sarah Lytvinenko Raleigh Sarah Yarborough New York Times

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  • gspot
    09/18 10:27 AM

    congrats to raleigh denim.  this is great news for Raleigh (the city), and Raleigh (the business).  what a success story!  i can’t believe there aren’t any other comments here after 4 days.

  • Aaron
    09/20 02:30 AM


  • hipstercrite
    09/22 11:34 AM

    gspot -

    King’s was not mentioned in this article.  What’d you expect?

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