Raleigh Denim has been featured in WUNC's The State of Things a few times in the past few years, which is syndicated but there's something quite nice about getting 4 minutes worth of NPR airtime that plays a few times throughout the workday. This happened for Victor and Sarah on Monday, April 23rd when NPR aired the segment As N.C. Textile Jobs Fade, Denim Brightens Raleigh. Victor Lytvinenko gives NPR a tour of their 'sleepy street' denim factory and talks about their button machines, his secret stash of jeans and Raleigh Denim's style. Listen to the full segment here.
In its heyday, the textile industry employed 40 percent of North Carolina's work force. Now that employment number is less than 2 percent. But Raleigh Denim has found a way to thrive in North Carolina by making blue jeans the old-fashioned way.