It has been a while since we have seen a good marketing video in the Raleigh area. A couple have tried but missed by a mile. But with the new animated video for the Frank Harmon designed AIA Headquarters, a simple and nicely crafted product has been created.
The film starts with a red and white graphic that becomes building as logo. This graphic will become the marketing front of the new AIA Headquarters and it represents the design well. The entire video is digitally animated, from the television screen to the “basswood model” of the building on the conference table. Halfway through the video, the basswood model turns to a more realistic rendering of the building and surrounding streetscape.
The main camera drives up and down various streets adjacent to the site and shows what the building would look like when completed. It shows the building and site well, but sadly doesn’t offer any renderings of the interior space.
The animation mimics a mobius strip’s path, traveling from the television screen to the physical model and finally into the rendered version before reversing back to the wood model and ending with the television screen displaying sketches of the building and the animation firm’s name, Blue Lime. A loop from beginning to end with a sleek result that is very compelling. Nothing fancy, nothing gimmicky, just a simple representation of the place and its surroundings.
If the video above doesn’t play for you, click here to see a full screen version.