On Thursday night, The Downtown Raleigh Alliance introduced their new branding and Circulator Bus to around 500 members and guests at their annual meeting at the Marriott Hotel on Fayetteville Street.
The Downtown Raleigh Alliance, whose goal is to “bring more people downtown,” listed a handful of 2008 achievements for Downtown Raleigh including $650 million in construction, 400 condos added, thousands of guides distributed to residents and visitors by the organization’s street ambassadors and over 6300 pounds of litter gathered. The Alliance also presented a short film made by TriangleBlvd that introduced the new YouRHere branding scheme that will be seen all around downtown and on the new Circulator buses. Downtown Raleigh attractions lured over 2.8 million visitors in 2008 and David Diaz, head of DRA, hopes that the new branding campaign and Circulator buses will help bring even more visitors into the area and allow them to enjoy a more urban experience in the city.
The keynote speaker for the night was James Gilmore, the author of Authenticity: What Consumers Really Want. His talk revolved around authenticity in the experience economy(his earlier book) and how society today has neglected the true identity of goods, services, commodities, and experience in favor of the rise of mass customization and Fauxthenticity.
The Downtown Raleigh Alliance’s new website (You R Here) launched tonight and the Circulator bus R-Line will make its (hybrid electric bus) maiden voyage, with Mayor Meeker, David Diaz and more on board, at 8:30am on Friday, February 13th, from Salisbury Street in front of the Marriott and Raleigh Convention Center. This will be a fabulous addition to Raleigh’s growing downtown. Buses run every 10-15 minutes and will be a quick way to get from anywhere downtown to Seaboard and Glenwood South. There’s also a cool little fold out bus route map that is pocket friendly and has all the information you’ll need for the R-Line. Maybe a few folks will have a new preferred mode of transit.
The yearly Downtown Raleigh Alliance Awards were also given to:
Distinguished Leadership Award
Greg Hatem (and it was announced that his wife Samantha is expecting their first child)
Downtown Advocate Award
Captain Mike Reynolds of the Raleigh Police Department
Raleigh Convention Center
Raleigh Marriott City Center
PDF of the R-Line Route or see Google map below.
Hours of R-Line Operation:
Mon-Wed (7 am-11 pm)
Thurs-Sat (7 am-2:15 am)
Sun (1 pm-8 pm)