Wake County is one of the ten fastest growing counties in the nation, according to CNN Money, but can the recent supply boom of condos in downtown Raleigh be sustained?
Many of the condo projects in Raleigh still have several units left as buyers cannot differentiate the product. Granite counters? Check. Maple cabinetry? Check. Rooftop pool? Check. Let’s face it, people are not jumping at each others throats to live in Downtown Raleigh. But why would anyone chose to live somewhere else? Let’s take a look at several of the contributing factors to this:
- Raleigh’s housing market is elastic: there is a seemingly infinite amount of undeveloped land to the north, and especially, to the south and east. Developers have the option to keep building further out, where land is cheaper. This allows the price of housing in our area to remain low, continually attracting people from all over the country to move to Raleigh, not to mention all of the other reasons people want to live here. The result is a lack of price pressure from outside of downtown. (Meaning downtown condos are over-built and too expensive as compared to outer neighborhoods.) Why live in a condo downtown when you can have your own yard, for half the price, and be five minutes outside the beltline? This trend continues out further: get a house twice the size for the same price five minutes outside of I-540, etc.
- There is no urban employment center. This doesn’t necessarily have to be a Central Business District, but the major areas where jobs are located need to be in a dense setting. If everyone has to go to the same place to work (with a small geographical footprint), workers are more reluctant to commute and are willing to pay more for less driving time. Raleigh has no urban employment center; in general, most people working downtown are middle-aged lawyers (because they have to be close to the Capitol), Progess Energy employees, boutique office users, bourgeois like accountants and finance managers (who can afford to locate their small business there, also middle aged). The RBC Centura HQ will probably greatly improve the single yuppie population(aka, condo buyers). But we are not there yet.
- Downtown Amenities. Where’s the grocery store in downtown Raleigh? That’s right, most downtowners drive to Cameron Village. (Okay, Seaboard Station just opened and then re-opened, but won’t be able to support the entire downtown population: there are over five hundred condo units under development right now, many of which are closer to other grocery stores.) Downtown Charlotte has FAR more amenities than downtown Raleigh, and Charlotte’s projects are not exactly killing it either. At least by next year, downtown Charlotte will have a movie theater, a bowling alley, and a sports entertainment district in addition to the grocery store, centralized night life, three Fortune 500 headquarters, performing arts center, Discovery Zone, and both NBA and NFL teams that currently attract residents.
There is no ONE spot in Raleigh that people want to live. North Raleigh. Downtown. Brier Creek. Five Points. West Raleigh. Inside the Beltline. Outside the Beltline. Raleigh is decentralized. There is no focus. Again, employment, is focused in the suburbs and in RTP; take a snapshot of eastbound I-40 at 5 p.m. to get a visual representation of this. Until downtown becomes THE hip and hot spot, there will be no real condo market in Raleigh. This paints a gray outlook for Raleigh condos under development at present. But what will happen? Someone will have to cut prices—and you can bet that it won’t be the developers. Smart people rarely lose big. The most likely candidates to lose are those eager to buy, especially multiple unit buyers, who don’t see the big picture.

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