I received a tip this morning that Lulu.com may be relocating their headquarters to the “Yellow Bulldozer” site. Earlier this year the company’s founder, Bob Young, purchased the site. While Young’s original plans have continued to evolve, it looks at this point that he is considering moving the headquarters there, a scenario that was originally ruled out. If things go as planned the site would be redeveloped to meet Lulu.com’s needs and become the new North American headquarters for the company.
That part of Hillsborough Street is very much a college area. Up until recently Google kept a Satellite office on Franklin Street in Chapel Hill. This kind of strategic locating of offices allows company’s to build brand awareness and encourage local recruiting. It is assured that Lulu and NCSU graduates would benefit from this location. With Lulu acting as one of the few public facing, Web 2.0 style companies here in the Triangle, Raleigh’s downtown would benefit immensely from its presence. The number of startups in the area is only rivaled by silicon valley. Increasing the profile of the Web startups locally can only help enhance our image and encourage more of the “creative class” to move here rather than away.
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