The North Carolina Museum of Art has hired the international multi-disciplinary design firm Pentagram to re-develop the museum’s graphic identity. This partnership comes at an exciting time when the museum is in the construction phase of what looks to be a spectacular new addition. Pentagram’s design team will be working with museum directors, architects, and designers to re-design the museum’s logo, signage, and graphic standards.
Pentagram has developed identity programs for many multinational clients such as Citibank, The Whitney Museum of Art, United Airlines, The New York Jets, and The National Botanic Garden of Whales.
The new museum identity will undoubtedly be an exceptional complement to the in-process North Carolina Museum of Art extension by Thomas Phifer and Peter Walker. The new identity will be released along with the opening of the museum extension in 2010. High profile partnerships such as these continue to build the foundation for Raleigh to become an exceptional local, national, and international arts and music hub.
Two short videos give a nice overview about Pentagram:
A 2007 short documentary on the design group Pentagram
Interviews With The Partners
photo credit: David Horne
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