
Verses Jeans is no longer. Following a trademark dispute with another line of jeans, Victor Lytvinenko and Sarah Yarborough made a quick rebranding to Raleigh Denim. With the new name the young entrepreneurs are making a commitment to the city in an exciting way. These high end jeans are already sold in some the most exclusive boutiques around the world, going forward as their distribution spreads, our city’s name will be on some of the best dressed asses around. We figure all it will take is Kanye rocking Raleigh Denim and the city will officially get that creative class those planners keep talking about.

Welcome to New Raleigh. We welcome your participation in the ongoing discussion. Before posting we ask that you read our Comment Policy and we invite you to register with our site. If you want to keep up with the news on our blog, subscribe to the RSS feed or get emailed every time we post.