February
27
2008
Jedidiah

Sono Brings Slick Vibe and Sushi to Downtown Raleigh

imageLocated in the sleek Hudson condo building on Fayetteville Street in Downtown Raleigh is a new Japanese restaurant with a vibrant interior and tasty sushi.  Sono opened last week, a bit under the radar, and is slowly gathering customers through word of mouth.  Unlike its neighbor Yancy’s, Sono takes up very little facade real estate and is a bit more stylish and contemporary than The Mint located one block North.  A nice amount of attention was paid in the development of Sono, from the restaurant’s food to its interior design.  These two elements, in parallel consideration, are why Sono excels in a big city way.

From the outside, it is obvious that Sono aims to impress.  At night, the space glows and customers can be seen sitting at the bar and the cocktail tables adjacent to the front windows.  The space, designed by local architect Bret Page, who was also in charge of Yancy’s interior, is quite slick.  In Japan, the color red has various meanings and symbolism, including fertility, wealth, and the thwarting of illness and demons.  From the bar to the walls,  the color red blazes throughout the interior of the restaurant.  The arrangement of the bar at the front and tables in the back create a very intimate feeling in the rear and extremely urban atmosphere along the sidewalk’s edge.  Page uses other traditional Japanese symbols including bamboo within the design of the interior.  An ecoresin material, which I’ll simply refer to as 3form, is used below the bar and in various screening applications.  An expensive product, but very beautiful, it has bamboo threads cast into it and is back lit, red under the bar and in other cases, brightly with fluorescents.  Unknowingly to Page I’m sure, the same bamboo version of 3form was used in a model unit of the Hudson upstairs. 

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One of the few disappointments in Sono, is the over lit bathroom.  The restaurant is very low lighting but when you step into the bathroom it is a optical shock.  Although the fixtures and design of the bathroom is very minimal, the lighting needs to be less dramatic and more subtle like the rest of the restaurant.  Also, the televisions above the front bar and the sushi bar could either be left out or project interesting, and possibly artistic, material.  Maybe something like Japanese anime or hire local artists to make abstract films for the screens.  Instead there is either CNN or ESPN blaring on them.  Somehow, I would rather some ambiance or even the Japanese show Most Extreme Challenge with my sushi and dimly lit dinner than Anderson Cooper or Most Damn Shocking Moments in Sports History.  Why the continual obsession in every bar/restaurant that opens in town?  Maybe there should be a recall on televisions too.  The furniture choice, on the other hand, fits the atmosphere, as does the massive print of a Japanese female sprawled across one wall, losing one shoe in the process. 

(Note:  As a result of this article, we have been informed by Sono ownership that the bathroom lighting has been addressed.)

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The sushi selection ranges from your simple rolls to Tuna Ecstasy and the Screaming “O”.  Prices follow suit.  Entrées include various steak, chicken and fish options and come with steamed rice and a couple of side choices.  The traditional Japanese soups are available as are a large selection of small plates (appetizers), cold or hot.  The lunch Bentos look to be a good deal, although they do start at $10, as do some of the sandwiches which are a Japanese twist on standards such as a burger and phili (sic) cheese steak.  I tried a couple of rolls while I was there on Monday, including the Salmon & Avacado, the Spicy Tuna Crunch, and the Spider Roll.  While all three were very fresh and a good amount of food, the Spicy Tuna Crunch had the most layers of taste and texture.  Prices of these rolls ranged from $4.50 - $6.50 which is similar pricing as Wild Ginger and Sushi Blues, the two closest sushi venues.  The quality of Sono was quite better and the atmosphere exceeds the previously mentioned restaurants twofold.  It is about as progressive, without being over indulgent, as any interior to hit Downtown Raleigh in the past couple of years.

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Beers on tap include Guinness, Blue Moon and Miller Lite.  Soon, Sapporo will be offered as a cultural puzzle piece.  As well, Sono has a nice selection of Martinis and specialty drinks, including the aptly titled Sono, which includes Finlandia mango, triple sec, cranberry juice, and pineapple juice.  My buddy Sam described it as “tasty albeit femme, but overall a good one to get you going.”  In Japanese, Sono means “garden” and when combined with niwa, it literally means “pure place” or “pure garden”.  Sono Raleigh isn’t exactly pure, but it succeeds in being slick and atmospheric, which I will only assume was their intention in the title or maybe it is simply a place “to get you going.”  The peaceful rock garden before some Friday night rock n roll.  Calm before the storm.

Sono Raleigh

Sono Menu

Lunch:
Mon-Fri 11am-2pm

Dinner:
Sun-Thurs 5pm-10pm
Fri-Sat 5pm-11pm

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Read More: Restaurants , Other posts by Jedidiah.

  • Jason!
    02/28 01:49 AM

    So what’s the vegetarian angle?  Is it worth going if you forgo fish as well as red meat?

  • Rafe
    02/28 03:02 AM

    I ate dinner there Thursday night—it was outstanding.

  • Jedidiah
    02/28 11:36 AM

    Jason!

    While there are a couple of veggie rolls, veggie appetizers, soup and salad on their MENU, at the moment it seems most of the sushi and dishes are fish (or simply meat base).  Then again, with their large selection of ingredients and expertise, I am sure there are a handful of rolls that could be made upon request to satisfy the vegetarian in you.

  • JZ
    02/28 01:27 PM

    While Guinness is a bit out of place, I welcomed its presence….ever since Raleigh Times dropped it from their standards, I have lamented a quality environment (without kitsch factor) in which to enjoy it…..Landmark holds steady with it as well, but you have to endure an incredibly smoky atmosphere to get at the quality pour…..Sono will need to practice its pour, but I have confidence that will get sorted out if the demand keeps up….

  • Leo
    02/28 03:41 PM

    JZ, Guinness is a little off, but you like what you like right? Sapporo is my drink of choice if I’m ever out getting sushi.

    I tried Sono last week and thought it was a great place. My group all had excellent things to say about their visit.

  • will
    03/02 12:01 AM

    Sorry to say the bathroom lighting still needs work as of 3/1. Way too bright

  • JZ
    03/10 11:40 PM

    Finally had a chance to do the full sit down meal.

    Excellent.

    Extremely well done.

    Its right up there with Shabashabu and while I have not enjoyed Waraji for some time, they shouldn’t be afraid to share a bit of downtown’s hungriest with them.

    My only criticism is the lighting.  Some downlighting was bothering other customers and the staff had to turn it off.  Since the circuting caused the entire series of downlights to go off, it gave the room the feeling of being, well, half-lit.  The bathrooms are still WAY to bright as well.  I guess they’re keeping them dern germs in check!

  • Christopher B
    03/14 01:02 PM

    ate there last night with a large party. the service was great, and everyone was impressed with their food. the bar area is exquisitely done. I agree with JZ (above) that the lighting in the main dining is off somehow, both too bright in some ways and too dark in others. also, oddly enough, the temperature was noticeably too warm. anyone can see from the pictures that the decor and atmosphere are smooth, and it delivers in person (although the gigantic photo on the wall is more strange than it is cool for my taste). since I am not a sushi connoisseur, I’ll leave that for others to comment on… but that said, overall I have to rate high. definitely a great place to start out a fun night downtown. final note, the dakatsu (sp?) wings were yummy.

  • North Hills Buzz
    03/19 10:30 PM

    Wonder how it compares with other sushi places, such as Sushi Blues and Mura?

  • DigSquid
    03/21 07:34 PM

    We dropped by last weekend and had a really good meal. The Vegetable roll was one of my favourites actually - it has some tempura crunch like the Count Basie roll at Sushi Blues, but was quite a bargain here at $5.

    I really liked the decor, but agree about the TVs. I generally try to avoid places with them - it’s so hard to ignore the flashing colours out of the corner of your eye smile Some anime might be fun here though…

  • Alison
    04/15 11:35 AM

    I was planning on going to eat here with some friends until I read this entry.  Very poor customer service!

  • Seth Davis
    05/13 12:08 PM

    i’n my humble experience, i have never ever been to a new place with outstanding service.  building service quality is one of the first growing pains a restaurant deals with.  within a little bit of time, the service usually fixes itself.  i’m going there tonight, so i look forward to a good meal.

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