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“Wayfinding is as much a cultural change as a physical one.” reads Corbin Design’s homepage. Corbin, the Michigan firm who has designed similar systems for Los Angeles and Atlanta, first presented their designs to the public in July of 2007. The wayfinding system is a network of signs and maps designed to help Raleigh’s visitors in their arrival downtown and direct them to their destination. The signs help both pedestrians and motorists throughout their journey. The Downtown Raleigh Alliance and the Convention and Visitors Bureau worked with the city to develop the system.
Downtown’s navigation is relatively simple for locals but out-of-towners didn’t have an easy system of references for getting around downtown. Corbin identified downtown navigators as:
- Schoolchildren visiting the museums and capitol building
- Citizens conducting business at government buildings, courthouses
- Residents conducting private business at offices and stores
- Residents from the surrounding area attending parades, special events or performances
- Business owners considering locating their offices in downtown Raleigh or the surrounding Research Triangle area
- Nearby residents, students and young professionals visiting restaurants, bars and clubs
- University visitors, such as high school students and their parents, guest lecturers, etc. seeking entertainment while they visit
- Residents and tourists alike who take advantage of Raleigh’s unique shopping areas
- People attending downtown conventions
The new wayfinding system is simple in approach and design and large in scale - making for easy to find and read signs that can be read at far distance. 132 signs make up the network; click the image below to zoom the map large. Many of the signs include an oak leaf motif and a refined set of typefaces to represent the city.
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