“My vision is to make a positive impact on the skyline of Downtown Raleigh… Our approach is different. We are focused on quality design, ambience, quality building and craftsmanship, in an excellent location with the greatest view of the Raleigh skyline. One hundred years from now I would love people to look up the hill from downtown Raleigh and observe that this building started the second wave of beautiful historical structures in Raleigh.“
-John Bruckel, Bloomsbury Estates Developer
Despite spelling and grammatical errors, there are so many things wrong with this statement. This developer’s thinking is flawed at the very core of the “approach.“